Propaganda is a form of communication that is aimed at influencing the attitude of a community toward some cause or position so as to benefit oneself.
- Bandwagon
- Bandwagon and "inevitable-victory" appeals attempt to persuade the target audience to join in and take the course of action that "everyone else is taking".
- Join the crowd
- This technique reinforces people's natural desire to be on the winning side. This technique is used to convince the audience that a program is an expression of an irresistible mass movement and that it is in their best interest to join.
- - At the end of the commercial they said, " Then we would have never gotten here, " and introduced the Hyundai Sonota Hybrid.
- In the Hyundai commercial they said that " What if we always settled for the first thing that came along? " and it showed that everyone was using the same thing old thing.
A lot of exaggeration too, as if it's the only hybrid.
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